Currys launches recycling scheme ‘Cash for Trash’ for scrap tech devices

Currys, an omnichannel technology retailer, has launched its first ever recycling drive in the United Kingdom called Cash for trash, advising its customers to bring in all the broken, old, or unused electronics to their closest Currys store, in exchange of a voucher worth £5.

Tech products like small domestic appliances and TVs can also be brought in for new products.

Lindsay Haselhurst, Chief Supply Chain Officer at Currys stated that they are assisting thousands of customers recycle unnecessary tech products every day. Through Cash for Trash, they aim to take the program to the next level by making recycling rewarding and easy.

Lindsay commented that through their drive, they are pushing the UK citizens to search under the sofa, in drawers, and up in the loft for the unused technology devices that haven’t been used or could be repaired or recycled into something new.

Officials state that Cash for Trash is accepting any tech device. Even if it seems useless and broken to the user, it might be of importance to the retail chain.

Lindsay added that the drive is a good initiative for the consumers’ wallets as well as for the planet.

As per credible reports, Lindsay confirmed that the unwanted tech devices will be handled responsibly by the Currys colleagues, who are experts in advising and diagnosing the best results for the scrap and broken items, be it recycling, repairing, or refurbishing.

The previous year, Currys reportedly collaborated with Uber on a London-centric delivery trial in which small tech products were supplied from the store to the customers within 30 minutes.

Apparently, this was one of Uber’s largest retail collaborations till date based on Currys delivery and online proposition that included its one-hour Order and Collect offering and ShopLive 24/7 video shopping service.

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