Flipkart and Google Cloud join forces for better customer service

Flipkart has inked a multi-year partnership with Google Cloud to use its data centres and services for elevating Flipkart’s overall customer service.

According to Flipkart’s announcement, this partnership will help the e-commerce marketplace meet drastic surge in loads during peak purchase seasons and boost the rate of new product development to foray into tier-2 and tier-3 cities of the country.

Google Cloud will help enhance Flipkart’s data analytics capabilities allowing the company to effectively analyse traffic and transactional data and gain critical real-time insights associated with customer purchasing/shopping behaviour.

Moreover, Flipkart will be able to efficiently recognize trends and patterns while keeping a tab on increasing demand and providing personalised recommendations to buyers.

With this partnership, the Indian e-commerce will also have the opportunity to work better with a hybrid work model.

Speaking on the partnership, Bikram Singh Bedi, Managing Director of Google Cloud, discussed some key aspects driving Flipkart’s extensive growth in the country – digital first strategy and progressive thinking when it comes to cloud technology.

Mr. Bikram stated that in line with Flipkart’s continuing efforts to ramp up its e-commerce platform, Google Cloud will work jointly to foster technological innovations and help the former accelerate breakthrough businesses in future.

Imperative to note that the latest deal is not a first one for Flipkart as it inked a similar agreement back in 2017 with Microsoft Azure in 2017.

While sharing crucial insights, Kalyan Krishnamurthy, CEO of Flipkart group, disclosed the company’s plans to intensify verticals such as grocery or hyperlocal deliveries in addition to its value-focused platform Shopsy, after investing consistently in them for last year or so.

Speculations have it that, Flipkart infused $400-$500 million on mergers and acquisitions in last 12-18 months starting with travel booking site Cleartrip, online pharmacy SastaSundar, and together with Walmart invested $145 million in supply chain start-up Ninjacart.

Source Credit: https://economictimes.indiatimes.com/tech/technology/flipkart-partners-with-google-cloud-to-improve-customer-service/articleshow/90072234.cms