GNY, N1 Supermarkets to enhance customer engagement using machine learning

New York-based GNY has reportedly announced its partnership with N1 Supermarkets in Switzerland to enhance customer engagement and offer rewards using machine learning-powered solutions. N1 is the official partner of Intermaché Group in Switzerland and is launching its first two stores in downtown Geneva in 2021, to expand across the country in the next five years.

With this alliance will come the deployment of GNY’s patent-awaited decentralized machine learning engine to provide N1’s customers an advanced and customized retail experience, a blockchain-led reward mechanism, and help N1 meet its sustainability needs by adopting GNY ML to optimize the supermarket’s supply chain and help reduce waste.

N1 focuses on providing customers with relevant and timely communications to allow them to gain utmost satisfaction and value from their shops. Although, none of the goals will impact personal data privacy.

GNY mechanism has been developed to work with anonymous customer data. The system will offer communications, promotions, and rewards that are catered to customer needs and improve their shopping experience.

Along with offering a personalized experience to customers, GNY is also extending a crypto-based reward system to the retailer experience, along with introducing the N1 token that will supplement the promotions and rewards provided by N1.  

Richard Jarritt, Founder and Chief R&D Officer at GNY was quoted stating that the company extends operator’s capability to provide coins as per data-driven business logic. By extending the novel distribution led by machine learning and integrating with blockchain-powered security, N1 will gain a cost-effective connection with customers.  

The integration of machine learning into the operations of the retail giant will help in achieving sustainability objectives. Machine learning picks up patterns based on many variables that may be complex for the human brain to perceive.   

The result is a robust supply chain and a reduction in food and energy waste which leads to fresher goods for customers and less waste for retailers. Such an attempt by N1 is extremely crucial as manufacturing, transport, and storage of food accounts for nearly a quarter of the total emission levels across the globe.

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