PROCESSED FRUITS & VEGETABLES AND THEIR RISING DEMAND IN EUROPE

Over the year news reports have been calling it a staple diet for mental health, making people go the whole nine yards for fetching and consuming fruits and vegetables that contain high nutritional values. These products add to the health benefits and processed fruits & vegetables have now secured a prominent position in the overall food and nutrition industry.

In fact, processed fruits and vegetables have emerged as a thing for most of the modern-day families and homes as it offers variety to the diets and convenience to the busy lives of people. Speaking of which, it was reported by CBI Ministry of Foreign Affairs Europe, that the demand for processed fruits and vegetables was soaring to all new heights during the COVID-19 pandemic period. Besides, the sales of frozen fruits and vegetables, amidst the COVID-19 scare, grew by 15.6%, ahead of a gain of 8.2% for fresh produce.

On this note, it would be imperative to mention that in terms of revenue generation, the global processed fruits and vegetables market size would record a valuation of USD 425 billion over the time span of 2020 to 2026.

Unveiling the corporate growth dimensions of frozen fruits and vegetables sales

Considering the overwhelming sales and production of frozen foods worldwide, various companies have begun investing a considerable share in frozen fruit and vegetable businesses, which has enabled them to carve a profitable niche for themselves in the overall industry.

Elaborating on the regulations enforced by governments pertaining to frozen vegetables and processed fruit products, across various economies, it is noteworthy to state the mention of FSSAI’s 2016 proposal of new standards regarding frozen vegetables in India. According to official sources, the Food Safety and Standards Authority of India has framed new standards for frozen beans, cauliflower, spinach, and peas which underlines the limits for metallic contaminants in these products.

Additionally, the draft mentions that the aforementioned products would have to follow the labelling and packaging norms of the regulator. Similar efforts can foster the availability and consumption of processed food across the Asia Pacific region.

What makes Europe a fascinating market for processed fruits and vegetables?

Over the years, the European continent has stood tall as one of the largest importers of processed fruits worldwide, taking hold of more than 40% of the global supplies. In fact, it was observed that the European imports of processed fruit and vegetables rose every year by 4% in value and 2% in volume over 2014 to 2018, reaching a valuation of 35.7 billion euros and 23.5 million tons by 2018 end. This can be ascribed to revelations of various health and food programs across vivid economies of the continent, that raises concerns about the well-being of the citizens both physically and mentally.

Speaking of one such program, the Lithuanian government had in 2014 proposed an information program for European processed fruits and vegetables in the Baltic states for a span of 3 years. It was seen that the campaign budget was somewhere around 1 billion euros of which the EU contribution was reported to be around 93.4 million euros. The main motive behind this program was to inform the broad population in the Baltic countries about the benefits of processed fruit and vegetables produced in the European continent. This apart, the program also plans to augment the product awareness and empower consumer’s confidence, positively influencing their attitude towards such products.

Considering the future scope of global processed fruits and vegetables industry, the trends in the market would likely be driven by the ongoing shift towards consumption of nutrition rich foods and benefits associated with processed fruits and vegetables. In both developed and emerging countries, the demand for such food products will strengthen the market outlook substantially over the foreseeable time period.