Route Mobile ties up with Truecaller to offer anti-fraud solutions

Route Mobile Limited- a prominent cloud communication platform service provider has inked a technology partnership with Truecaller – a smartphone application that encompasses features like caller identification, flash-messaging, call-recording, and others.

Under the new alliance, Route Mobile will offer improved business identification services to companies to build a reliable communication ecosystem. Notably, Route Mobile offers cloud communication platform services to companies, mobile network operators, and OTT players.

Sources cite that the company will leverage Verified Business Caller ID solutions by Truecaller along with configuration abilities to help companies increase their customer reach along with servicing efforts and enhance their response rates.

This novel feature will permit enterprises to customize alert with logos and add information regarding their business, allowing users to gain complete knowledge before acting on the call.

According to Milind Pathak, Chief Business Officer at Route Mobile Limited, one of the main reasons behind fraud and scams worldwide is identity theft. The use of Truecaller’s Verified Business Caller ID is enhancing the calling experience for businesses and users.

The technology adds credibility to business through a Verified identity that helps reduce the scope of phishing scams and identity thefts, subsequently improving brand visibility, he added.

Mr. Pathak also mentioned that the business has witness improvement in efficiency of calls that are made to users with most of them witnessing a rise in the call response rates with relevant user intent.   

Priyam Bose, the Global Head Enterprise Solution GTM, Truecaller, was quoted stating that Truecaller Enterprise has been established with an aim to build solutions for enterprises that will not only enhance the efficiency of their communication but also improve the reputation of the brand and offer significant value and safety to customers in the form of robust anti-fraud technology.

Priyam claimed that the company’s reseller partners will play an integral role in extending enhanced communications to both businesses and end-users through Truecaller Enterprise Solutions.

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