Twitter rival Koo to hire over 500 employees amid its expansion efforts

Indian micro-blogging and social networking platform Koo is reportedly planning to increase its employee headcount to over 500 people by 2022 across product management, community management, and engineering teams.

According to reliable sources, the company, which has recorded significant growth since its launch in November 2019 and recently crossed the 10 million users mark, currently has around 200 employees.

Other areas of hiring include marketing, government relations, and brand marketing among others. However, these departments will be comprised of smaller teams. In this context, Aprameya Radhakrishna, the co-founder of Koo reportedly said that the company would like to hire talented individuals which would enable them to expand their reach across the world.

For the record, Koo was founded by Mayank Bidawatka and Aprameya Radhakrishna in 2019 to enable users to express themselves and engage on the platform in Indian languages. It was first launched in Kannada but now supports English, Hindi, Telegu, Tamil, Assamese, and Marathi.

Koo’s popularity in India surged earlier this year amidst the Indian government’s disputes with its rival Twitter and increasing efforts by Union Ministers as well as various Government departments to encourage the adoption of homegrown digital platforms.

It is worth noting here that despite the significant growth in Koo’s user base, the platform still shows significant potential to grow tremendously since less than 2% of internet users are currently known to use microblogging platforms.

The micro-blogging platform Koo which had benefitted from the Non-English populace who post in local language and first-time users is aiming to have around 100 million users by December 2021.

Owing to its large population and increasing internet use, India has emerged as a lucrative market for leading technology companies such as Facebook, WhatsApp, and Twitter. Additionally, India is the largest consumer of data across the world and is the second-biggest telecom market on a global level.

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